ViralKaboom
Do you know A Twelve-Year-Process to a Perfect Twitter Dunk? In August 2007, when George W. Bush’s presidency was coming to an end, a Twitter user registered the handle @flawless. The account’s opening tweet, “wondering how the hell to work this thing,” was unlucky. The second tweet was sent on November 26, 2019, a Tuesday. The wait was worthwhile.
Some background is beneficial. Twitter started informing users with inactive accounts on Tuesday that their handles would soon be taken in a historic land grab. To avoid having themselves—or at least their handles—raptured, everyone who hasn’t signed in for at least six months has until December 11 to do so. @flawless hadn’t tweeted in well over a decade at the time. So.
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Matt Navarra, a social media expert, tweeted a link to the story. Within an hour, the Twitter user @flawlessisop quoted Navarra with the message: “Ur days are numbered @flawless.” He was obviously keen to trim a few characters from his handle. It’s been two minutes. Then the following occurred:
A Twelve-Year-Process to a Perfect Twitter Dunk
Fuck out here, to put it another way. It turns out that @flawless had been present the entire time—or at least for the majority of it. After going dormant for years, the account’s owner detailed how they returned to create the ideal tweet in a quick DM exchange with WIRED.
The person behind @flawless is a huge Selena Gomez fan who has been a fan since the Wizards of Waverly Place days, as you might have guessed from the profile photo. They follow two accounts: Selena Gomez’s and a protected account using the singer’s avatar.
According to @flawless, the sole goal of her account is to follow Selena Gomez’s tweets as she will soon be releasing an album. The singer’s most recent album, SG2, is due out on January 10. “I haven’t always had my login credentials. To keep up with her tweets, I only recently re-logged in and downloaded the app. I haven’t used it much lately!
The owner of @flawless, who would only identify themselves as being from Connecticut, said they had gone on for a different purpose on Tuesday, specifically after seeing the Twitter news. The first thing @flawless did was check to see if Twitter had taken her handle. The tweet then appeared and soon went viral. According to @flawless, “I did not anticipate the tweet to go viral at all, and I’m amazed it did.” A few hours later, when I opened the app, the tweet already had 1,000 retweets and 5,000 likes. At the time of writing, the account has more than 800 followers and has received about 15,000 tweets and 65,000 likes.
