Influencer marketing is a useful tactic in 2021. In fact, a survey for 2021 found that 90% of respondents agreed that Influencer Marketing works. Meanwhile, 63% of marketers planned to boost their Influencer Marketing expenses in 2021. Influencer marketing has a faster influence on the public and a faster return on investment.
1. Employees as Influencers
An employee might be the company’s most crucial influencer. As the demand for real material grows, some organizations are looking within. After all, no one knows a company’s product better than its employees. And it’s likely that more organizations will use staff as influencers in the near future. Innovative organizations like Dell and Starbucks have long leveraged this trend, exploiting their employees’ interests and loyalty as brand boosters.
2. Partnerships and performance-based deals
Brands should pursue long-term collaborations with individual influencers. Individual postings are clearly dropping, since even influencers with a huge following cannot produce miracles with a single post. To maximize impact, aim numerous postings over a few months. At the same time, the new influencer marketing trend is built on performance and higher expectations for influencers. Before investing, brands should construct performance-based contracts with precise deliverable results.
3. The power of Videos
Videos are still the best approach to engage the people. Videos are still appealing to today’s consumers. Cisco expects that by 2022, online videos will account for over 80% of consumer internet traffic, up 15 times from 2017. According to a recent Biteable poll, 68% of marketers believe videos outperform Google advertisements. The majority of consumers prefer to watch a video rather than read an article, visit a website, or search for a post.
4. Micro and nano-influencers are in the spoltlight
Consumers trust those they know. Influencers like musicians and actors will always have power, but surveys reveal that micro-influencers have the highest engagement rates. They are considered valuable thought leaders in fashion, health, beauty, travel, and other areas. On TikTok, the engagement rates of micro-influencers and mega-influencers differ. According to Statista’s research on TikTok influencer engagement rates in 2020, micro-influencers reach about 18%, while mega-influencers approach 13%. Nano-influencers, on the other hand, have a much smaller audience, but frequently share more original content and have a great influence on a very narrow community.
5. Changes in the popularity of platforms
Instagram may still be the favored social media platform for Influencer Marketing efforts, but brand usage has declined from 80% in 2020 to 67% in 2021. In 2020, TikTok was the most downloaded app (689 million worldwide active users were recorded in January 2021). It is now the second most important influencer marketing channel. Twitch is also the world’s fourth most popular live broadcasting platform.