Guerrilla marketing is based on a set of strategies carried out in unconventional media and that achieve their objective thanks to creativity and ingenuity instead of a high investment in advertising.
The term Guerrilla Marketing was popularized in 1984 by Jay Conrad Levinson, and was initially based more on graffiti. Now other media are used such as posters, events, websites, settings, blogs, groups of people (flash mobs) and mails.
This type of marketing (also known as Radical Marketing, Extreme Marketing or Feet-on-the-street) is ideal for SMEs, since it does not require a large budget. For this technique to be successful, day-to-day situations must be taken advantage of and turned into unforgettable experiences for the final consumer.
Viral Kaboom shares the 18 tactics that will make guerrilla marketing your best tool to attract and captivate customers:
- A mediocre and committed marketing program has better results than a brilliant and non-committed marketing program.
- Commitment is what makes it happen.
- Marketing is not an expense, it is an investment (the best you can do if you do it right).
- It will take time for prospects to trust you.
- If you constantly change your marketing, your channels, and your identity, it will be even harder for them to trust. Repetition is a good ally of guerrilla marketing.
- Studies of why people buy a certain brand have shown that the first reason is because they trust it, followed by quality, customer service and price.
- The person who leads your marketing must be patient, since without this quality you will not be able to commit and consider marketing as an investment.
- Guerrillas know that individual marketing weapons do not work alone, but need to be combined with each other.
- Having a diversity of marketing tools is what it takes to impact the audience and win customers.
- Know that time is not equal to money, time is even more valuable.
- Respect this by being an easy company to do business with and manage for your customers and not for you.
- The real profits come after you made the sale and you generate buy repetitions or referrals.
- Non-guerrillas think that marketing ends once the sale is made. The guerrillas know that’s when it starts.
- There are elements of your business that you already take for granted, but that could amaze prospects.
- Make sure your marketing reflects this awe. Measurement You can potentially double your profits by measuring the results of your marketing.
- Some weapons hit the target, others fail. Unless you midas, you won’t know which ones succeed and which ones fail.
- This describes the relationship between you and your customers.
- You show your participation by doing your marketing actions and following up; they demonstrate theirs by buying and recommending you. The guerrillas’ job is not to compete with other businesses, it is to cooperate with them.
- Do marketing to them so that they also do marketing to you. Make alliances to promote yourself more and spend less.
- It is defined as “the equipment you need to win battles”.
- The weapon of the guerrillas is technology: computers, software, cell phones, among others.
- In an era where we are constantly bombarded by marketing, the key to success is to first acquire acceptance of your marketing materials and then attack only those who gave their consent.
- Growth To be successful online, grow your website with on and off-line promotions and keeping it updated.
- Content Today’s sophisticated consumers buy quality items and services.
- It is your substance and not your packaging or style that will make them buy from you. Implementation It’s not enough for you to know these 18 secrets.
- You must take action and apply them.
Make sure all your marketing says the same message and is heading in the same