We live in a world with more websites than people, making it increasingly difficult to make your site stand out from the crowd and attract attention. Unfortunately, where once it was enough for firms to be online and have a company website, now your focus should increasingly be on looking at ways to market and promote your content online.
What Is SEO and Its Effect on My Firm’s Website?
Although statistics vary depending on which report you believe, it’s estimated that around 71% of all consumer journeys now start with an online search, typically on Google. Sadly, you will likely miss out significantly if your site isn’t featured in these searches.
Search Engine Optimization (SEO) refers to a set of tricks and techniques typically used by web marketing professionals to help propel a website up the Search Engine Results Pages to generate more traffic.
In truth, you will always see the best results if you hire the services of a professional SEO and web marketing specialist, but there are still some things you can do yourself that will help place your site higher.
Prioritize and Organize Your Content Well
Google’s algorithm for sorting websites is constantly changing and is massively different from the original one it started with. As the company increasingly uses artificial intelligence (AI), Google is beginning to ‘read’ content almost like a human.
Also, if you sell products online, you should title the goods well, with clear and easy-to-understand names. For example, one well-known online medical goods store does a great job of this, with item titles like ‘disposable medical curtains’ leaving you absolutely no doubt about what the product is.
Run a Blog Site in Addition to Your Main Content
Google and other search engines like nothing more than fresh, updated content and will reward you. However, in most cases, once your company site is live and published, there’s probably little need to change the main promotional text to get the tone just right.
To get around this, start a blog site that will allow you to post content regularly and branch into other subjects and articles that might not fit comfortably on your main promotional pages. Writing informative and helpful text is also a great way to get ranked higher and promote yourself better.
Guest Write for Other Blogs or Websites
While having your blog is a great idea, guest-writing for other blogs or highly ranked sites is a surefire way to get your site ranked higher. Again, this premise is quite simple: if Google already highly ranks the site you’re posting to and finds a link to your site, it sees it almost as a recommendation.
Read More: Why Is SEO a Long-Term Process
Stay Active on Social Media
Social media is an excellent tool for promoting your company, but it can also be very effective at increasing your rankings. As a rule, you should have accounts on the major players, such as Facebook and YouTube, but don’t discount some of the more minor services, like LinkedIn or Pinterest, which might work even better for your company.
For example, Pinterest, with its 77% female user base, could be the perfect choice if you specialize in products oriented toward females.
Read More: Benefits of SEO Reseller Programs