TikTok Statistics That Every Marketer Should Know in 2023

TikTok has become one of the fastest-growing social media platforms in recent years. With over 1 billion active users worldwide, it’s no surprise that businesses and marketers are looking to tap into this massive audience. But to succeed on TikTok, you must understand the platform’s statistics and how it works.

This article will deeply dive into TikTok statistics that every marketer should know. From user demographics to engagement rates, this guide covers all the essential statistics to help you succeed on the platform.

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The Growth of TikTok

• Monthly Active Users
• Daily Time Spent on TikTok

User Demographics

• Age Distribution
• Gender Distribution
• Geographic Distribution

The Power of Video

• The Average Video Length
• The Best Time to Post

Engagement Rates

• The Average Number of Likes and Comments
• Video Shares
• Followers Growth

The Impact of Hashtags

• The Importance of Hashtags
• The Most Popular Hashtags

The Importance of Music

• The Role of Music in TikTok
• The Most Popular Songs

Advertising on TikTok

• Ad Formats
• Targeting Options

Influencer Marketing

• The Power of Influencers
• How to Find the Right Influencer

TikTok for E-Commerce

• TikTok and E-Commerce
• Tips for Selling on TikTok

TikTok Analytics

• How to Use TikTok Analytics
• Understanding Your Metrics

Content Strategy

• Tips for Creating Engaging Content
• Understanding Your Audience

Building a Community

• The Importance of Building a Community
• How to Build a Community on TikTok

Challenges and Competitions

• How to Create a Successful Challenge
• Tips for Running a Competition

Important Key Points about Tiktok Statistics:

• TikTok has over 1 billion active users worldwide
• The platform has seen a 325% increase in monthly active users in 2020
• The majority of TikTok users are between the ages of 16 and 24
• The average user spends around 52 minutes per day on the platform
• Videos between 15 and 60 seconds are the most popular on the platform
• The best time to post on TikTok is between 6 pm and 10 pm
• The most popular hashtags on TikTok include #fyp, #duet, and #tiktok
• 65% of users have discovered a new song through TikTok
• The average engagement rate on TikTok is 8.6%
• TikTok offers a range of advertising options, including In-Feed Ads and Branded Effects
• Influencers play a significant role in TikTok marketing
• TikTok has recently launched its e-commerce platform, TikTok Shop
• TikTok Analytics provides valuable insights into your content performance
• Building a community is essential

Read More: Six factors account for TikTok marketing’s success