One of the most trusted sources of digital marketing is paid traffic strategies. It is thanks to paid advertisements that thousands of companies are able to create real empires in the online scenario. And you who are a small business owner, or who are learning about paid media and videos, don’t need to stay out of this game.
Today, we’re going to show you how you can take your first steps toward converting ads, and we’re going to show you how to create videos for your ads, even if you’re new to digital marketing.
How to make paid ads for your business?
There are several ways to create paid advertisements on the internet. The vast majority involve ads and static advertising, such as banners.
There are also those who prefer to advertise on Google and other internet search engines. Whoever is at the top of the page, with the best headlines, wins. However, if you really want to convert your leads into potential buyers or subscribers to your service, you should go a little further with the help of videos. It’s the videos that make people stop what they’re doing and pay more attention to what you do.
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Why videos when it comes to attracting public attention?
Videos convert more. If you use good organic strategies, your videos can generate sales without even spending on paid ads. Making videos grow your authority (or your brand) and build a stronger lead base that is more likely to enter your sales funnel.
The 3 Easiest Ways to Create Paid Ads for Your Business Through Videos
In this part of today’s text, we’re going to get our hands dirty and talk about the 3 easiest ways to sell with video ads on the internet. You will not need a studio or a crew for any of them. All you need is a good online video editor and creativity.
Note: Tips will be given based on the FlexClip video editor. If you choose to use another video editor, its features and utilities may vary.
1. Video with photos
A creative way to make ads on social networks is with the use of videos with photos. Choose a few photos, upload them to your editor, and start creating a sequence. You should bet on the storytelling of texts and subtitles, and synchronize the images accordingly. For your ad to convert the most people, your photos must create an emotional connection with people. For this, you should use FlexClip’s image bank and see which photos are ideal for your work.
If you prefer to use your own images, you can use your team’s logos and photos. Just have a smartphone with a good camera that will be enough to have 2 or 3 photos in your paid ad.
2. Videos with texts
This tip is for copywriters out there. For those looking to make eye-catching videos using only text, your ad can draw attention with specific color letters, using only geometric shapes and well-crafted frames.
This same strategy works for banners and static ads, but it can work much better for videos. That’s because thanks to elements such as arrows and flashing lights, people are led, even if unconsciously, to click and interact with your paid ad. Then in your video editing service, you create the sequence of texts and transitions and place elements that will persuade the audience to click. Of course, the online editor itself often provides buttons and arrows. You configure their colors and size, and create the sequence of events, adjusting the duration and size of the figures.
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3. Self Videos
Another easy way to create ads is to shoot self videos. I’ve seen several companies bet on their CEOs and their own employees to invite the public to get to know a project or product. So, if you have time and team limitations, create a video of your own, with a good script and copy techniques.
Just don’t forget to do the proper editing: use logos, background, image frames, and other effects that optimize your paid ad.
Try the aforementioned publisher and see how easy it is to start creating your ads. Remember that paid traffic requires training and hands-on exercise. We’ve already got you halfway thereby explaining how you’ll create your videos in just a few minutes. The rest is up to you.