For the past two decades, online purchasing has been on the rise, and the Covid-19 pandemic has further increased its already impressive growth. According to Statista, internet retailers in the United States alone will generate more than $430 billion in 2020. Of course, as this sector has evolved, competition among its constituent businesses has intensified, but intelligent digital marketing and its vast range of tools and methods may give an edge, especially when used in conjunction with a comprehensive strategy to provide an exceptional customer experience.
Simply said, digital marketing strategies can help you raise brand awareness. Successful campaigns not only produce leads, but they also bring qualified visitors to a website, ensuring that your products and services are seen by those who have expressed interest in them. Of course, the main goal is to translate this enthusiasm into sales.
Social media digital marketing
By 2020, more than 3.6 billion people will have accessed social media channels, with each person spending more than two hours every day online. Experts expect that by 2025, the number of users will have risen to around 4.4 billion. As a result, social media marketing must be a part of each ecommerce business’s growth plan, and establishing one begins with selecting the most appropriate channel. With 2.7 billion monthly active users, Facebook is the market leader. Channels like Instagram, on the other hand, provide excellent prospects for influencer marketing, and TikTok, one of the more recently launched networks, has swiftly established itself as a significant platform for user-generated content.
Your business may contact consumers in certain places, within a predetermined age range, and with interests that match your products by advertising on social media. Within that industry, one of the most prominent digital marketing trends is social commerce, which is essentially a combination of social media and ecommerce. For example, Facebook recently launched Facebook Shops, which allows small companies to set up shop directly on the social media platform. Instagram followed suit, introducing Instagram Checkout and a shop tab to facilitate direct purchases.
Related: 10 Digital Marketing Trends for 2022
Advertisements on search engines
Search engine optimization (SEO) and search engine marketing (SEM) aren’t new (the former entails tweaking a website to enhance organic traffic, while the latter includes paid-for choices), but they’re still two of the most successful ways for ecommerce businesses to boost sales. Pay-per-click (PPC) advertising is a type of search engine marketing that allows potential customers to view your ad at the top of a search engine results page (provided their search terms match your campaign terms). For two reasons, this is a highly focused and cost-effective method of advertising: For starters, your ecommerce store only gets paid when a potential customer clicks on your link. Second, because they have already showed interest in your products, everyone who clicks that link is more likely to buy them.
Another fascinating digital marketing opportunity is Google Shopping. When compared to text-heavy search engine listings, shopping listings allow you to employ graphics to reinforce sales messages, and images may be more appealing to potential customers. A corporation can take the proverbial “two bites at the apple” by using both PPC and Google Shopping.
Advertisements that are displayed
The first types of digital marketing were banner ads and other forms of display advertising. They may have lost part of their allure, but they may still be useful if they’re well-thought-out and strategically positioned, and they’re perfect for capturing folks who were browsing your website but weren’t quite ready to buy.
Advertisements on display serve to raise brand recognition and remind users that you exist. Search engine advertising hasn’t completely replaced display advertising, but it has altered how people interact with advertisements online. Users have gotten better at ignoring or rejecting display ads, but breaking through that barrier is doable and can result in a high return on investment.