In the last three years, LinkedIn’s active user base grew by a staggering 48%, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new customers. potentials, build partnerships, and make connections.
These seven ways can help you use LinkedIn to grow your brand and gain a competitive advantage over your competition.
1. Optimize your company profile and connect with people
If you haven’t worked on your LinkedIn profile, take some time to refine it. Make sure it provides all the essential details about your company’s products and services. Put more emphasis on the title and abstract to make sure it is compelling, engaging, interesting, and professional. Also, optimize it to generate more B2B and B2C leads.
Before long, you’ll start to see the ‘someone has viewed your profile’ notification. Don’t just see the profiles that visited you, also keep track of who saw your company’s profile. If he’s an ideal prospect, invite him to connect. It is very likely that a person who sees your company profile will discover more about your brand. There could be a possibility that they are also interested in your products or services.
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2. Post valuable content on LinkedIn Publisher
You can use LinkedIn Publisher to publish blog posts that users can interact with and share with. With more ‘shares’ on your blogs, the impact on the growth of your brand will be greater. Posting can also get prospects interested in your products, opening the door to more partnerships.
Make it a habit to consistently post content to LinkedIn, but remember that quality is key. You can build a community of loyal fans who admire your brand. Through them, you have ambassadors who can create a good reputation for your business. When users see value and information in your content, it gives them the conviction to know more about your company. It’s one of the simplest and most subtle ways to promote your brand on LinkedIn without being pushy.
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3. Follow other companies
Don’t forget to follow other companies within your industry, including those you’ve partnered with and those that may be potential partners. In this way, you have the opportunity to learn about them and what they offer. Still, don’t just poke around – it could open your eyes to techniques other companies use to get more leads. Also, the more you position yourself, the greater your chances of making a profit.
4. Join LinkedIn groups where your target customers are
The right groups can be a very powerful tool in growing your brand. Through the advanced search, you can locate professionals within your sector and your company. Group conversations can give you vital information about your industry. You can also learn about emerging industry problems and the options you have to solve them.
While in the group, know the rules for whether content sharing is allowed. If so, build your credibility by sharing relevant content that captures potential prospects. You can include links to articles about your brand, relevant blog posts, event announcements for webinars, and posts that quote your business. However, make sure that the materials you post are a useful source and avoid dominating the conversation.
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5. Use plugins
LinkedIn can be an even more powerful lead generation tool on its own when you use plugins. Take advantage of the following:
- LinkedIn Connection Revealer. LinkedIn’s connection revealer shows you the following of your connections. By identifying users who travel in large circles, you can engage with them to take advantage of their platform and promote your brand.
- LinMailPro. It is a Chrome extension that gives you the ability to automatically search and invite people who have recently viewed your profile. You can also send them personalized messages about your brand or send them marketing messages.
- Headliner. You may have scheduled a great story, uploaded ads, or posted, but without a great headline, your target audience may not click on them. When you use Headliner, a paid Chrome plugin, you automatically generate multiple headline combinations with the keyword you specify based on your industry. You will get attractive titles that attract users to click on your ads and stories.
- Rapportive. If you are a Gmail user who browses in Chrome or Firefox, Rapportive can be a useful tool to get more leads. This allows you to find LinkedIn profiles that have email addresses among your contacts. You can then send them personalized invitations to their inbox to help you expand your network.
6. Create a sponsored InMail campaign
By using sponsored InMail campaigns, you have an easier route out of the chaos and into the inbox of those who matter to your business. You can send attractive offers and rich content to your target prospects.
7. Ask your employees to publish your company’s content
In most cases, entrepreneurs are looking for powerful brand advocates who can share their brand blogging and case studies. However, you can also do it through your employees. Research shows that around 50% of workers already post on social media platforms about their employers. Ask them to post blog content and other pieces related to your brand to drive more traffic and leads. In fact, some organizations allow their marketers to choose company-approved content that their employees can share on LinkedIn.
LinkedIn can be a gold mine for attracting new customers and growing your brand, but proper execution is critical. Take the time to create your LinkedIn strategy, clarify how you can deliver value to potential customers first, and then implement it like crazy.